This sample shows a map with various cannabis retail locations that a customer/brand can select and view various data, such as how many SKUs are in stock and any recent number of stock out events.

This is the mobile view of Headset's Bridge product. I designed each screen in Figma to show wireframes, high fidelity screens, and respective prototypes.

This screen shows Headset's Insights product UI in device for desktop. I created the full interface and experience of the SaaS app. This sample shows the cannabis Market Overview for paying customers.

Branded dashboard designs for the Headset platform.

Created Headset's evolving design system using Figma, where developers, designers, and product managers could collaborate around a production code friendly, single source of truth for building out the company's product UI.

In lieu of going to market with a product release, I would create many new product landing pages, like this one, on headset.io using Webflow.

Concurently with rolling out new product features for Headset's Insights product, I created digital ad units for social media and email campaigns.

One of many sections on Headset's website that I created via Webflow's CMS. Customer service and sales needed a place on headset.io to build out a training program for customers.

Updated the Headset blog and expanded the CMS to accommodate different types of content for running multi faceted marketing campaigns.

Leveraging Headset data, I created the company's Industry Reports program as part of its ongoing content strategy to draw in leads, use for industry outreach, and PR campaigns.

Did a design exploration on Headset's user personas. Due to budget and time constraints, this project was not able to scale out to other teams for support, but I feel like it has a place here.

Account and activity feed design for desktop and mobile view. Provided user profile stats, relevant feed details, and pathway to core account settings within the Leafly platform.

Created a new home page from a brand refresh 3 years after Leafly's inception. One of the primary goals of the refresh was to simplify and make consistent various brand assets to be reused across many of the company's touch points.

The app was in much need of a UI/UX design overhaul. Collaborating with the product and engineering teams, we brought this from a web app experience to a native app experience. I lead the information architecture and visual redesign efforts.

As part of an effort to increase user activity and engagement with the platform, I designed Leafly's achievement system including over a dozen fun badges.  

Created UI kit (pre Figma) to store, share, and reuse design patterns with engineering teams.  

Designed presentation decks highlighting the company's engagement metrics for investors on a monthly basis.

Just one of several infographics I designed at Leafly. This sample was for a 4/20 partnership campaign with the Drug Policy Alliance—a discrete landing page from within the platform.

Redesigned lifestyle brands including Motor Trend and Recoil magazines during their transition from print to digital and web properties.

As a senior designer on the UX team, we were tasked with evolving KBB's website, site architecture, and design language. The overall effort was to help solve some problems with a user's journey to get car values while optimizing ad inventory across the site.  

A 'skunk works' project where myself and a small team invented a (now patented) technology for KBB enabling users to dynamically link live used car values to their Facebook page, as well as print out a dynamic sales sign to help users sell their cars.