Headset, Inc.
Headset possesses the largest dataset in the cannabis industry, crucial for businesses seeking success in a market that now demands sophisticated analytics.
At Headset, my mission was clear: transform raw, complex market data into a visually engaging and easy-to-use platform. By crafting a design that was both data-rich and user-friendly, I enabled our clients to make informed decisions with greater speed and accuracy, increasing client retention by 20%. The challenge was to balance the technical depth of B2B analytics with a design that was accessible to users of all levels of expertise. Through strategic use of color, intuitive navigation, and interactive elements, I created a product experience that not only educated but also engaged our users.
The Headset brand: Strong, bright and trusted
Why the name Headset for a B2B cannabis data company? Without getting too esoteric, the word 'head' has its origins in cannabis culture from long ago, think 'head shop', and the word 'set' can refer to 'dataset'. Bring those two together and you have a simple one word name that can stand out in an unexpected way for an unexpected industry.
Crafting the Headset logomark was an exercise in balancing simplicity with depth, and vibrancy with versatility. The goal was to design a symbol that could stand out in its minimalism yet embody the company's multifaceted nature. The result was 'The Arc'—a heptagonal symbol that, with its converging angles and strategic color integration, not only suggests the profile of a head but also unfolds into a spectrum representing the company's diverse offerings.
